LOUIS VUITTON — Chromatic Afterimage
Conceptual Spatial Study / Unofficial Project
Conceptual Spatial Study / Unofficial Project
Chromatic Afterimage is a conceptual retail study exploring how light, color, and darkness can redefine the perception of a fashion space.
Rather than treating light as a tool simply used to illuminate products, the project approaches it as a spatial material. Saturated tones of red, cyan, green, and deep blue emerge from a predominantly dark environment, creating boundaries, focal points, and shifting zones of perception.
Products appear and disappear within these chromatic fields. Their silhouettes remain recognizable, while their surfaces become partially dissolved by light, grain, reflection, and shadow. The familiar language of luxury retail is transformed into something less stable and more atmospheric.
The spatial composition follows the same principle. Furniture, display cases, corridors, garments, and architectural surfaces are reduced to simple forms, allowing light to determine their presence within the space.
At moments, objects are clearly revealed.
At others, they become almost indistinguishable from their surroundings.
At others, they become almost indistinguishable from their surroundings.
The project investigates the threshold between object and atmosphere, visibility and disappearance, physical space and image.
Rather than designing a conventional store, the intention was to construct a sequence of visual conditions—where fashion is not simply displayed within architecture, but temporarily revealed through light.
Spatial Concept
Light as material.
Color as boundary.
Darkness as space.
Light as material.
Color as boundary.
Darkness as space.
Project Type — Conceptual Retail / Spatial Study
Category — Fashion / Retail / Interior
Status — Unofficial Concept Project
Category — Fashion / Retail / Interior
Status — Unofficial Concept Project
